What is the BusinessCoachKit?

BusinessCoachKit is a business coaching system in a box.  It has a Marketing System to generate leads, a Sales System to convert leads into clients, a Coaching System to provide value to, and retain, clients and a Workshop System to generate additional revenue by offering group coaching.

It is based on systemisation, a methodology aimed at businesses with between 5 and 20 employees that are trying to grow to the next level.

Who is the BusinessCoachKit designed for?

The BusinessCoachKit is designed for

To be successful as a business coach it helps to have management experience either in the corporate world or running your own business.

You do not need any kind of coaching qualification or experience, although these things will help.

If you are hard-working and want to help business owners then BusinessCoachKit provides you with the tools you need to do this.

Can the BusinessCoachKit help me deliver online coaching?

BusinessCoachKit can be used whether you want to coach your clients online, offline or a mixture of both.

All the materials, including the seminar and workshop slide decks, are accessed through your coach portal and work as well whether you are sharing your screen or printing them out and driving to a client meeting.

How do I get started?

Contact us and we will arrange an online discussion and demo of the system.

How do I set up my new coaching business?

If you are new to business coaching then when you sign up for BusinessCoachKit we guide you through setting up your coaching business in our training "From Day One to Your First Client".  This walks you through everything you need to do to set up and run your coaching business.

Things you will learn are:

How will the BusinessCoachKit help me get more coaching clients?

Firstly, the BusinessCoachKit provides you with the tools and techniques to deliver a special kind of coaching called systemisation.  This differentiates you from other business coaches and is a compelling proposition for our particular niche.

Secondly, the BusinessCoachKit Marketing System.  This is a proven process to generate leads and convert them to coaching clients.  Leads are generated by using a combination of digital and real-world marketing techniques to attract target prospects to seminars on the topic of systemisation.

A high proportion of attendees are then converted to clients using our simple but effective Sales System.  This process includes using the Systemisation Roadmap and Systemisation Planner to demonstrate to clients how our coaching process is both structured and measurable.

Finally, the BusinessCoachKit Lead Generation System.  This provides you with an entry-level offering (an online coaching programme) for prospects who you can then convert into full coaching clients. We also market this programme direct to business owners all over the world and when they register, your details are passed to them - giving you an additional source of coaching leads.

How will the BusinessCoachKit help me retain clients for longer?

The BusinessCoachKit Coaching System provides you with the tools and techniques to deliver real results for your clients over an extended period.

The Client Coaching Planner provides clear assessment of the client’s business at any point and can be used to both create an action plan and to demonstrate progress.  This planner uses the Systemisation Roadmap, a diagram that is easily understood by prospects and clients.

The Client Coaching Planner links to the guides, templates, tools, exercises and checklists that you need to help clients.

This all means that a) you are always confident and equipped to deal with client issues and b) your clients are always clear about the progress made to date and the improvements that still lie ahead and so will stay with you for longer.

How much will I make as a business coach?

This depends on how much time and effort you put into it.

If you pursue it as a full-time profession then you can expect to earn the equivalent of a senior manager in a large company.  However, there is no limit to what you can earn if you have the determination and talent - many business coaches make much more than that.

Is the BusinessCoachKit a franchise?

No.  In particular:

How much does the BusinessCoachKit cost?

The BusinessCoachKit is a subscription service.  You pay a monthly fee to license and access the product.  You can license the complete system or just part of it, in which case you pay less.

You are free to terminate your subscription at any time.

If you would like to discuss the options then contact us.

How much does it cost to set up a coaching business?

If you are starting your coaching business from scratch then you will need to set up your website, set up your branding and get some kind of customer relationship management/emailer system in place.  There may be some other start-up expenses depending on how you set your business up, such as insurance, company registration, accounts system and so on.  It is difficult to be precise but probably not less than £500 and not more than £2000 to be up and running.  This is in the UK - costs in your country will be equivalent.

If you choose BusinessCoachKit then there is no initial or one-off fee.  If you choose a franchise then the initial fee could be anywhere from £20,000 to £70,000 or the equivalent in your country.

If you are just starting then when you sign up for BusinessCoachKit we guide you through setting up your coaching business in our training "From Day One to Your First Client".  This walks you through everything you need to do to set up and run your coaching business.

Do I have to sign up for a fixed period?

No.  You can terminate your subscription at any time.

Why does the BusinessCoachKit focus on systemisation and not just general business coaching?

Coaches face a number of challenges when trying to grow their business:

The BusinessCoachKit addresses all of these problems:

What is systemisation?

Systemisation is a series of steps that a business owner takes to turn his or her business from a fragile extension of their job into a scalable, repeatable, organised system for generating cash.

It transforms the owner from someone who is accountable for everything, takes all the decisions and even does much of the doing into someone who sets direction, delegates almost everything and leads a team of employees who are accountable for results.

It involves implementing direction, structure, processes and measurement.

What is included in BusinessCoachKit?

The Client Coaching Planner – an online tool for working with clients to assess the current state of their business, define their target state and produce an action plan to get from one to the other.  It provides you the coach with the necessary tools and guidance for each recommended action;

The Coaching System - a collection of hundreds of tools, guides, assessments, templates, exercises and checklists that you use to provide your coaching service to your clients.  Using this resource you will always be able to help or guide a client no matter what their problem;

The Workshop System - over thirty half-day workshops covering strategy to exit and everything in between.  This provides you with a completely different revenue stream that you can use for smaller clients or as an add-on sale.

The Marketing System - a set of systemisation seminars (each complete with slides, presenter notes and workbook) for you to run.  A set of marketing materials for each seminar, including email copy, registration website copy and social media posts.  A seminar marketing planner and various testimonial, registration and feedback forms.

The Lead Generation System - a cost-effective online coaching programme that you can sell to your clients.  You receive revenue while your clients are subscribed to this system and you also get opportunities to demonstrate the value of your 121 coaching to them.  When you convert them to 121 clients 100% of the revenue is yours.  We also market this programme direct to business owners all over the world and when they register, your details are passed to them - giving you an additional source of coaching leads.

The Sales System - templates, guidelines and collateral for running successful sales meetings using a proven, non-pressurised, consultative sales approach.

The Support System - over twenty training sessions and over six hours of video, supported by self-assessments and checklists, that walk you through every step of setting up a successful coaching business from day one to coaching clients who will stay with you for the long term.  It includes a detailed action plan to take you from day one to your first coaching client.

Do I have to use your branding and logo?

No.  For qualifying subscription levels your own branding and logo is applied to all the materials that your clients and prospects will see.  We do apply a small copyright notice in the footer.

To apply your own logo simply upload a suitably-sized image to your account management page.

What is in The Workshop System?

The Workshop System contains over thirty half-day group coaching workshops organised into eight business areas:

This provides you with a completely different revenue stream that you can use for smaller clients or as an add-on sale.

Each workshop consists of slides, a lesson plan and exercises.  The programme is backed up with templates for your clients to develop their long-term objectives and fit the workshop learning into this.  It also has all the necessary admin forms and guidance, right down to advertising copy and a template contract.

What is in The Coaching System?

The Coaching System contains over three hundred tools, templates, guides, checklists, assessments and exercises organised into eight business areas:

The Coaching System also includes a Process and Management Pack, containing templates, guides and tools that walk you through preparing for, running and following-up client meetings. 

Finally, the Coaching System includes the online Systemisation Planner - an online tool for working with clients to assess the current state of their business, define their target state and produce an action plan to get from one to the other.  It provides you the coach with the necessary tools and guidance for each recommended action;

What is in The Marketing System?

The Marketing System is a set of systemisation seminars each complete with slides, presenter notes and workbook.  Each seminar includes a set of marketing materials such as email copy, registration website copy and social media posts.  A seminar marketing planner and various testimonial, registration and feedback forms are also provided.

The Marketing System includes The Lead Generation System.

What is in The Lead Generation System?

The Lead Generation System is an online coaching programme.  You are issued with a unique code.  While your prospects subscribe to this programme you receive both a proportion of the fees and the opportunity to continually demonstrate your expertise and the value of your 121 training.  You can then upsell them from the programme to full coaching.  We also market this programme direct to business owners worldwide - and when they register, your details are passed to them, providing you with another source of coaching leads.

BusinessCoachKit contains guides, templates and training materials to help you use the Lead Generation System.

The Lead Generation System is part of The Marketing System

What is in The Sales System?

The Sales System contains templates, guidelines and collateral for running successful sales meetings using a proven, non-pressurised, consultative sales approach.

The system includes your “elevator pitch” for systemisation, questions to be used when networking or in a sales meeting and sales meeting preparation and structure briefings.

How much support will I get from the BusinessCoachKit team in setting up my coaching business?

As part of your subscription we provide a customised training and implementation programme that is tailored to your situation - for brand new coaches it takes you through setting up your entire coaching business from scratch.

This programme is based around The Support System  which contains over twenty training sessions and over six hours of video, supported by self-assessments, checklists and links to further resources.  The system covers every step of setting up a successful coaching business from day one to coaching clients who will stay with you for the long term.

It includes detailed training on setting up your marketing process, creating your business plan, running sales meetings, how systemisation works, how to run coaching meetings, how to market and run seminars, setting up your workshop programme – in fact everything you need to build your own successful coaching business.

There is also a FAQ section similar to this one but containing answers to the most common questions coaches have when setting up their new coaching business or when actually coaching clients.

Finally, there is a Help button on every page that emails your query direct to us.  We promise to respond within 24 hours and if necessary we will provide 121 advice to you on Skype or similar to get you over the problem.

Our mission is to make you a more successful business coach.

How do I know that BusinessCoachKit will work for me?

BusinessCoachKit is a proven, comprehensive, business coaching system in a box.  If you have the talent and determination to be a business coach, BusinessCoachKit contains everything you need to make your dream a reality more quickly, more easily and more cost-effectively than by following any other route.

It is also a far lower-risk approach than investing a significant amount of money is a franchise.

Who created BusinessCoachKit?

The BusinessCoachKit was created by Nick Bettes, who has been a business coach since 2009, and who uses the system every day to acquire and coach his own clients.

How do I get help if I have a problem with the BusinessCoachKit?

Within the Coach Portal is an FAQ section similar to this one but containing answers to the most common questions coaches have when setting up their new coaching business or when actually coaching clients.

There is also a Help button on every page that emails your query direct to us.  We promise to respond within 24 hours and if necessary we will provide 121 advice to you on Skype or similar to get you over the problem.

What do I do if this FAQ section doesn't answer my question?

Use the Contact page to ask us your question and we'll get right back to you.